Performance Marketing Manager (Ecommerce)
Description
Are you ready to take flight and be part of an amazing team at Birdman? 🌱🚀🦅
About the Company
At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products.
As our eCommerce operation continues to scale, we are building a stronger internal capability to manage and optimize our performance marketing investment across all paid channels.
The opportunity
We don't need someone to manage an agency. We need someone who can outperform one.
This role owns all performance paid media across Meta, TikTok, Google, Display, and Email hands-on, cross-channel, with full accountability for ROAS and revenue. You'll set the strategy, execute the campaigns, guide the creative team, and make sure every peso and dollar is working as hard as it can.
If you've been operating paid media at a high level and want a role with real scope and real accountability this is it.
What you'll own- The performance and efficiency of all paid media Meta, TikTok, Google, Display, Email & SMS
- ROAS, CAC, and revenue attributed to paid your metrics, your accountability
- A unified cross-channel strategy that connects every platform to a single business objective
- The company's performance playbook built, documented, transferable
- Full technical ownership that eliminates dependency on external contractors
- Campaign Execution: Directly operate Meta Ads, TikTok Ads, Google Search & Shopping, Display/PMAX, and Email & SMS. Drive ROAS, CAC efficiency, and attributed revenue. Align paid media with commercial goals, inventory, and channel priorities.
- Launch Strategy: Build and execute full-funnel paid media strategies for product launches. Define channel mix, audience strategy, and budget allocation. Coordinate assets with the Performance Content designer.
- Retention & CRM: Lead retention, win-back, and repurchase initiatives through paid and CRM. Build and optimize Email & SMS flows. Sync paid audiences with CRM signals to maximize lift.
- Playbook & Reporting: Build and maintain the performance playbook and measurement standards. Deliver weekly insights — not dashboards, but decisions. Brief and guide the creative team with clear direction.
- 4+ years directly operating paid media with ROAS accountability hands-on, not agency management.
- Proven experience with Meta Ads and Google Ads at significant budgets.
- TikTok Ads experience focused on conversion, not awareness.
- Ecommerce background revenue-driven, not brand-driven.
- Email Marketing experience with Klaviyo or equivalent.
Skills: Strong cross-channel expertise. Deep understanding of ROAS, CAC, and revenue attribution. Ability to brief and direct a creative team. Analytical and structured — decisions from data, not gut.
Nice to have: Display Advertising and DSP. Attribution tools like Triple Whale. Experience building playbooks or training team members.
This is a role for someone who wants to build a paid media operation that's the best version of itself — cross-channel, data-driven, and built to scale. Join Birdman and make every peso and dollar work harder.
Ready to level up your impact with Birdman?