Consumer Insights Sr Analyst

Overview

We Are PepsiCo

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Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

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Responsibilities

The Opportunity

Consumer-centricity has never been more critical to PepsiCo. The S&T consumer Insights team for Canada is critical to the integration and scaling up of the Consumer Insights capabilities into the BU. These capabilities include Creative testing, Brand Health Tracking and the Innovation testing concept.

The purpose of this role is to act as an enabler and expert to the CANADA BU by engaging and delivering on the CI Capabilities of Creative/Innovation testing and Brand health tracking. This role is also expected to be the functional expert with responsibility of writing the various Ada/BBE analysis and reports.

Your Impact

As Consumer Insights Sr Analyst your responsibilities would consist of:

1. Streamlining Project Operations

• Build and maintain an efficient system to manage advertising and creative testing workflows and project loads across Canada.
• Collaborate with the Canada Sector Lead, brand teams (also known as Business Units), and external research partner Zappi to ensure smooth project execution.

1. Elevating Report Quality

• Champion best-in-class storytelling and analytical practices in advertising and content testing reports.
• Review reports developed by brand teams, offering objective, strategic feedback with a focus on insight generation, root cause analysis, and actionable recommendations.

1. Technical and Analytical Expertise

• Act as the subject matter expert on creative testing tools (referred to internally as ADA), providing guidance on advanced research methodology and analytics.
• Offer additional analytical support for complex research questions from brand teams as needed.

1. Insight Communication and Influence

• Support the Consumer Insights team in delivering clear and compelling presentations to cross-functional stakeholders and senior leadership.
• Build credibility by aligning insights with business priorities and becoming a trusted strategic advisor.

1. Knowledge Integration and Meta-Analysis

• Conduct in-depth analyses of past research and desk research using the internal Knowledge Management system to uncover broader trends and learnings.
• Summarize and share insights from previous projects to guide future creative development and innovation strategies.

1. Tool Deployment and Governance

• Assist in rolling out creative testing tools across Canada, gathering essential inputs and ensuring alignment with global standards.
• Promote consistent and high-quality use of these tools across all brands.

1. Full-Cycle Management of Brand Health Studies

• Lead the end-to-end execution of brand health tracking studies for key brands in Canada.
• Plan and coordinate these studies by:
• Maintaining a clear project calendar.
• Providing detailed and timely briefings to the internal Strategy and Transformation team.
• Delivering final reports that meet brand team expectations and deadlines.

1. Capability Building and Methodology Advocacy

• Improve the organization’s understanding of brand health tracking methodologies by training brand teams and Strategy and Transformation colleagues.
• Collaborate with global capability teams or use internal training sessions to promote consistent and effective application of brand health tracking practices.

1. Strategic Integration of Brand Metrics

• Encourage the use of brand health tracking insights in broader strategic initiatives, such as PepsiCo’s Growth Navigator framework.
• Ensure these insights are used to inform decisions and contribute to overall brand growth.

Qualifications

Who Are We Looking For?

• 3-5 years experience in quantitative research with prior experience in Tv ad testing, innovation concept research
• Fluent in English – spoken and written.
• Deep research methodology knowledge, experience in giving actionable business recommendations based on learning/synthesis of data
• Strategically strong and experienced storyteller leveraging insights/consumer data with strong analytic, communication and project management skills
• Experience of working with global, regional and local insights professionals a plus with ability to manage and influence key stakeholders

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

Who Are We Looking For?

• 3-5 years experience in quantitative research with prior experience in Tv ad testing, innovation concept research
• Fluent in English – spoken and written.
• Deep research methodology knowledge, experience in giving actionable business recommendations based on learning/synthesis of data
• Strategically strong and experienced storyteller leveraging insights/consumer data with strong analytic, communication and project management skills
• Experience of working with global, regional and local insights professionals a plus with ability to manage and influence key stakeholders

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

Consumer-centricity has never been more critical to PepsiCo. The S&T consumer Insights team for Canada is critical to the integration and scaling up of the Consumer Insights capabilities into the BU. These capabilities include Creative testing, Brand Health Tracking and the Innovation testing concept.

The purpose of this role is to act as an enabler and expert to the CANADA BU by engaging and delivering on the CI Capabilities of Creative/Innovation testing and Brand health tracking. This role is also expected to be the functional expert with responsibility of writing the various Ada/BBE analysis and reports.

Your Impact

As Consumer Insights Sr Analyst your responsibilities would consist of:

1. Streamlining Project Operations

• Build and maintain an efficient system to manage advertising and creative testing workflows and project loads across Canada.
• Collaborate with the Canada Sector Lead, brand teams (also known as Business Units), and external research partner Zappi to ensure smooth project execution.

1. Elevating Report Quality

• Champion best-in-class storytelling and analytical practices in advertising and content testing reports.
• Review reports developed by brand teams, offering objective, strategic feedback with a focus on insight generation, root cause analysis, and actionable recommendations.

1. Technical and Analytical Expertise

• Act as the subject matter expert on creative testing tools (referred to internally as ADA), providing guidance on advanced research methodology and analytics.
• Offer additional analytical support for complex research questions from brand teams as needed.

1. Insight Communication and Influence

• Support the Consumer Insights team in delivering clear and compelling presentations to cross-functional stakeholders and senior leadership.
• Build credibility by aligning insights with business priorities and becoming a trusted strategic advisor.

1. Knowledge Integration and Meta-Analysis

• Conduct in-depth analyses of past research and desk research using the internal Knowledge Management system to uncover broader trends and learnings.
• Summarize and share insights from previous projects to guide future creative development and innovation strategies.

1. Tool Deployment and Governance

• Assist in rolling out creative testing tools across Canada, gathering essential inputs and ensuring alignment with global standards.
• Promote consistent and high-quality use of these tools across all brands.

1. Full-Cycle Management of Brand Health Studies

• Lead the end-to-end execution of brand health tracking studies for key brands in Canada.
• Plan and coordinate these studies by:
• Maintaining a clear project calendar.
• Providing detailed and timely briefings to the internal Strategy and Transformation team.
• Delivering final reports that meet brand team expectations and deadlines.

1. Capability Building and Methodology Advocacy

• Improve the organization’s understanding of brand health tracking methodologies by training brand teams and Strategy and Transformation colleagues.
• Collaborate with global capability teams or use internal training sessions to promote consistent and effective application of brand health tracking practices.

1. Strategic Integration of Brand Metrics

• Encourage the use of brand health tracking insights in broader strategic initiatives, such as PepsiCo’s Growth Navigator framework.
• Ensure these insights are used to inform decisions and contribute to overall brand growth.