General Marketing Manager, Consumables
Amazon is looking for a self-motivated and data-driven Program Manager to help develop and grow our Premium business in Mexico. This is a unique opportunity to play a key role in an exciting, fast-growing business, with specific focus on improving customer experience, analyzing trends, growing the business through new selection and customer acquisition.
The successful candidate will develop and execute both performance and growth strategies, managing acquisition, engagement, and retention initiatives as well as influencing global teams to ensure the best customer experience.
We're seeking a candidate who can balance performance metrics with long-term brand building. This role combines analytical expertise with strategic marketing initiatives to enhance brand presence and drive measurable business results.
Key job responsibilities- Develop and execute comprehensive influencer marketing and partnership strategies that drive both immediate performance and long-term brand equity
- Lead monthly performance analysis and reporting across marketing channels
- Build and scale influencer programs, including sourcing, onboarding, and performance management of creators
- Drive strategic marketing campaigns and seasonal events, integrating influencer content with broader marketing initiatives
- Spearhead conversion rate optimization initiatives with focus on repeat purchase behavior
- Collaborate cross-functionally with Ads, Vendor Management, Creative, and Brand Marketing teams
Inclusive team culture
At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust
Work Life Balance
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.- Bachelor's degree- 5+ years of experience in marketing, with focus on influencer marketing, partnerships, or external traffic acquisition
- Strong analytical skills with experience in attribution modeling and conversion optimization
- Excellent project management and cross-functional collaboration skills
- English proficiency- Direct experience working with TikTok, Instagram or YouTube
- Deep familiarity with consumables categories and their unique marketing requirements
- Experience in e-commerce environments
If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.