Content & Digital Marketing Specialist (Guadalajara, Mexico) - Guadalajara

Are you ready to bring your creativity, strategy, and writing skills into a role where your work makes a tangible impact? We are looking for a full-time content marketing professional who is both a strong writer and a certified HubSpot user, ready to take the lead on crafting and managing email campaigns, blogs, and social media content for our senior living and healthcare clients.

📍 Location: Guadalajara, Mexico (Hybrid)

🔗 To be considered, please submit your resume in English and Portfolio.

• Write and manage email campaigns from concept to launch, including associated landing pages and forms
• Create and schedule social media content in collaboration with design teams
• Develop keyword-driven blogs and long-form content pieces
• Collaborate closely with internal and client teams to meet project goals
• Review and edit content from peers, providing constructive feedback
• Juggle multiple projects and deadlines with a calm, proactive approach

• Biannual performance reviews aligned with individual goals and team expectations
• Ongoing tracking of project outcomes and metrics
• Timely delivery and high-quality output across all assigned projects

Requirements

• Degree in English, Communications, Journalism, Digital Media Marketing, or related field
• HubSpot certification with at least 1 year of experience managing HubSpot campaigns
• 1–3 years of content writing experience in a B2C setting; experience in senior living or healthcare preferred

• Excellent writing and communication skills; ability to turn minimal input into compelling content
• Proven ability to build and manage email campaigns, landing pages, and forms in HubSpot (or a willingness to learn quickly)
• Meticulous attention to detail and a high standard of written communication
• Self-starter with strong project management and time management skills
• Experience using AI tools (e.g., ChatGPT, Jasper) to streamline content creation
• Strategic and creative thinker who thrives in collaborative environments
• Curious and resourceful — comfortable researching unfamiliar topics
• Familiarity with project scheduling tools such as Wrike or Monday.com
• Professional communication style; confident engaging with clients and executives
• Preferred: copywriting experience in senior living or healthcare industries

Benefits

Why Join MezTal?

At Meztal, we prioritize innovation, collaboration, and personal growth. You’ll have the opportunity to work on meaningful projects, be part of a supportive team, and enjoy a culture that values work-life balance and professional development.

• Christmas Bonus: 30 days, to be paid in December.
• Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• Dental Insurance: Always smile with confidence!
• Life Insurance: (Death and MXN Disability)
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
• Multicultural Exposure: Work with operations within Mexico and the United States.
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts: Benefits with different companies for being part of MezTal.
• Academic Agreements: Access to national universities and language schools.